Muni is an indoor golf club in Montreal, Canada. At Muni, golf is all about good times. No pressure, all play. The space is elegant, the food is delicious, and the bar is always buzzing. Whether you’re a beginner or a pro, playing solo or with friends, in summer or winter, you’re invited to join the fun. Together, we crafted a visual identity that draws from the rich heritage of golf while embracing a modern aesthetic. The art direction features a series of original illustrations designed to reflect Muni’s mission. The logo gracefully captures the motion of a golf swing—a symbol of balance and precision—and is applied across a wide range of brand materials.