Carried by the mission of valorizing lesser-known species of the Saint Lawrence River, Chasse-Marée is an artisanal cannery that advocates for local food sourcing. Based in Rimouski, the company focuses its efforts on the whelk, a mollusk that thrives in the cold waters of the Saint Lawrence. The visual approach, which blends modernity and heritage, draws inspiration from references that naturally emerge. The can evokes the marine universe in which Chasse-Marée operates, while the colors reference the tradition of Portuguese canned goods. The typographic treatment contrasts with its contemporary approach.